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Work

Watch Your Step | Safe Step Walk-In Tubs

A national commercial campaign with a goal to market Safe Step Walk-In Tubs with optimism – not fear. A touching tale of a daughter's journey from being cradled in the kitchen sink by her dad to now taking care of him by ensuring his independence and dignity. Although we witness the inevitable, bittersweet impact of aging, Safe Step reassures us that our future is just as happy, healthy, and optimistic as our past.

 

Check out the production process here

Role: Producer, cinematographer, content cut editor

Fueled By | Gatorade

A video series intending to build brand awareness around recovery and its ties to Gatorade. Without relying on the product, this video sets out to create emotion and a feeling.  Recovery is an essential part of being a professional athlete and every athlete approaches recovery in different ways. This episode of Fueled By navigates Ali Riley’s ability to heal mind and soul through a metaphor of the ocean.

Role: Producer, cinematographer, editor

Firsts | Johnnie Walker

This sponsored content series celebrated the inaugural team and season by highlighting players achievements off the field. Paige Nielsen discusses her journey of becoming a first-time author inspired by her late mother.

 

Role: Concept, cinematography, editor, motion graphics

23 Stories | Volkswagen

23 Stories is a video series created for the 23 players named to the 2019 Women's World Cup roster. Each player got the opportunity to tell a story that defines them as an athlete and person. This project was pitched, shot and edited to its entirety in 4 weeks.  

To see more from this series, click here

Role: Producer, cinematographer, writer, editor

Dear 2020 | University of Southern California

This concept was born out of the ample stories of student athletes during Covid. Drake London, a USC football player, takes a moment to reflect on that difficult time and what he gained through it all. This piece was for USC socials to ramp up content ahead of a season where fans were not allowed inside the stadiums for competitions.

 

Role: Producer, cinematographer, editor

Travis Hyatt Design

Social media content creation for a Raleigh-local business. A growing, art forward brand, Travis Hyatt Design requires bespoke video assets to match the high-level design produced and handcrafted.

 

Click here to view more social pieces produced for the brand.

 

Role: Producer, director, cinematographer, editor

Checked Boxes | Invited Clubs

An elevated membership video aimed to showcase the endless variety across all six Peachtree City clubs with one membership, in a video designed to attract those who want it all.  Checked Boxes was intended to visual and literally check the boxes that prospective members look for in their search for a country club. Through the use of highly preplanned transitions, a goal of the video was blend the six clubs to feel like one.

View more Invited stories here.

Role: Producer, cinematographer

Window of Opportunity | Window World

A creative take on showcasing the affordability of Window World, this video aims to let the buyer think about what else they could purchase alongside new windows. Notoriously a large, pricey investment, installing new windows is a daunting task. This ad aligns the brand as the cost effective option in a sea of competition.  

Role: Producer, cinematographer

Here Comes the Queen | Angel City FC

An integral piece of the in-stadium experience within the Banc of California in Los Angeles, Here Comes the Queen was the 2022 season walk-out video. This hype video is the last thing played a beat before the team walks out onto the field. Intended to empower the players and excite the fans, the video was cut in several ways to interplay on the multiple screens, tickers, LED boards through the stadium.

 

Role: Producer, editor, motion graphics

Where You Belong | Invited Clubs

Where You Belong brings to life the Invited tagline and mission, highlighting its four business pillars: connection, serving, optimization, growth and expansion. The visuals of this piece are a cumulation of assets filmed over the course of three years across several Invited Clubs.

 

Role: Producer, cinematographer, editor

Behind the Crest | Volkswagen

Behind the Crest (BTC) is an ever-evolving video series that takes the fan behind the scenes with the Women's National Team. Following a massive 13-0 win against Thailand on June 11 to open up Group F play, the U.S. Women’s National Team faces Chile in Paris on June 16, hoping to secure another three points in the group.

 

Check out more episodes here.

 

Role: Producer, director, cinematographer, editor

Kohler x Trimark Digital

B2B asset produced and created to solidify a partnership for a new services pitch. The strategy and use of video aided in humanizing the people behind the agency to reach a deeper level with Kohler. To tell the story, it was essential to develop a style that did not rely too heavily on supplementary b-roll. The revealed set and behind the scenes aspect helped give the visual of pulling back the curtain that agencies keep up and give a real, unfiltered view.

 

Role: Producer, cinematographer, editor

© 2023 by Laura Wells. 

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